Vision:

To make BYU a consistent national leader in collegiate athletic performance and see all its student-athletes promote light and goodness in life beyond sports.

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Mission:

To deliver a premier NIL solution that enables BYU to attract and develop gifted athletes who perform at high levels in sport and become well-equipped to thrive in life, family, faith, and professional pursuits by:

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• Securing donor funding and sponsorship opportunities from individuals and organizations committed to furthering the unique mission of BYU Athletics;

• Designing financial and marketing strategies that allow BYU to compete for talent in the era of NIL and the transfer portal;

• Creating opportunities for BYU student athletes to develop knowledge and skills that will help them thrive in life beyond sports.