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ABOUT

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WHAT IS
THE ROYAL BLUE

Vision:

To make BYU a consistent national leader in collegiate athletic performance and see all its student-athletes promote light and goodness in life beyond sports.

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Mission:

To deliver a premier NIL solution that enables BYU to attract and develop gifted athletes who perform at high levels in sport and become well-equipped to thrive in life, family, faith, and professional pursuits by:

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  • Securing donor funding and sponsorship opportunities from individuals and organizations committed to furthering the unique mission of BYU Athletics;

  • Designing financial and marketing strategies that allow BYU to compete for talent in the era of NIL and the transfer portal;

  • Creating opportunities for BYU student athletes to develop knowledge and skills that will help them thrive in life beyond sports.

The Royal Blue is seeking a 501©(3) determination from the Internal Revenue Service and intends to operate as a public charity.

CONTACT US

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The Royal Collective will apply for tax-exempt status under Code Section 501(c)(3) and for classification as a public charity under Code Sections 509(a)(1) and 170(b)(1)(A)(vi). While The Royal Collective believes that it is operating consistently with Code Section 501(c)(3), there is no assurance of classification until receipt of a favorable determination letter from the IRS. Upon receipt of the determination letter, The Royal Collective’s tax-exemption will relate back to its date of incorporation on November 01, 2022

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