THE ROYAL BLUE
To make BYU a consistent national leader in collegiate athletic performance and see all its student-athletes promote light and goodness in life beyond sports.
To deliver a premier NIL solution that enables BYU to attract and develop gifted athletes who perform at high levels in sport and become well-equipped to thrive in life, family, faith, and professional pursuits by:
Securing donor funding and sponsorship opportunities from individuals and organizations committed to furthering the unique mission of BYU Athletics;
Designing financial and marketing strategies that allow BYU to compete for talent in the era of NIL and the transfer portal;
Creating opportunities for BYU student athletes to develop knowledge and skills that will help them thrive in life beyond sports.
The Royal Blue is seeking a 501©(3) determination from the Internal Revenue Service and intends to operate as a public charity.