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CONNECT.
SUPPORT.
INSPIRE.
BYU student-athletes are monetizing and profiting from their name, image and likeness (NIL). This is a chance for Cougar fans from around the world to support BYU athletes on and off the field.
The Royal Blue was created with a goal of supporting student-athletes at BYU by facilitating legal and compliant NIL opportunities as well as helping those athletes prepare for the future
GET INVOLVED
The Royal Blue provides an opportunity for fans, alumni, and companies to directly impact and support BYU athletes with their donations. Donations to The Royal Blue will be placed in the general fund and be dispersed to student-athletes in all sports.
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